Kristine Ye

I’M A DIGITAL & UI/UX DESIGNER

EXPERIENCE

FREELANCE GRAPHIC AND UI/UX DESIGNER

Leveraging graphic design and UI/UX skills to craft impactful brand identities, user-centric websites, and engaging mobile apps for businesses, organizations, and individuals.
Using professional design software and tools, several projects have been completed, including:
- Designing a logo and website for a tea company helped the company achieve a 20% increase in sales. The brand identity enhances the customer's brand image and awareness, and enhances the customer's market competitiveness.
- Conducted user research for a startup company, improved user experience and redesigned mobile application, thus improving user experience, enhancing user stickiness and promoting user conversion rate.

DESIGNER & WEB DEVELOPMENT (CONTRACT)

Produced daily design work using Adobe tools, resulting in visually
appealing and functional websites, apps, and marketing materials.
Implemented and maintained design guidelines, ensuring a cohesive and
consistent visual identity across various platforms, leading to strengthened
brand recognition.
Executed client-centric web design, meeting specific client requirements
and enhancing overall user satisfaction.
Implemented strategic packaging design, contributing to increased product
appeal and driving positive consumer perception.
Conducted user research and seamlessly integrated feedback, leading to
data-driven design decisions and improved user experiences across digital
platforms.

DESIGNER & WEB DEVELOPMENT

Established client websites efficiently using WordPress, resulting in
improved online visibility and accessibility for the clients.
Captured compelling project photos for the company, enhancing visual
content and contributing to a more engaging online presence.
Balanced user needs, business goals, and technical feasibility in designing
user interfaces, leading to user-friendly and effective digital products.
Developed and maintained design systems and style guides, ensuring a
consistent and cohesive visual identity across digital products, ultimately
enhancing brand recognition.
Showcased diverse design options to clients using Adobe Creative Suite
and Figma, facilitating collaborative decision-making and aligning designs
with client preferences.