The Puffsme electronic cigarette project encompassed designing a complete branding and marketing campaign, including a new logo, website UI, product graphics, sales collateral, and social media content. The successful outcome established a strong brand identity that effectively communicates the company's message and values to its target audiences.

The challenge of cross-cultural barriers affecting patient-practitioner relationships contributes to healthcare disparities and dissatisfaction.

A solution lies in constructing a platform that fosters seamless connections between patients and doctors, effectively bridging cross-cultural gaps and ultimately improving healthcare outcomes.

The project is to redesign OURHERD, a mental health storytelling app that empowers young people to confidently share their stories and create positive change.  

The goal is to improve the app's user experience by enhancing the user interface and addressing challenges related to limited engagement and inefficient interactions.